ebay Auction guide - part 4 to 7

4. Encourage an auction mentality. Don’t have a Buy it Now price, and make it very clear when it’s the last or only stock you’ll be getting in. Always refer to winning bidders as ‘winners’.


5. Mention every defect your item has. Now why would you do that, you might ask? The answer is that it builds credibility: the small hit you take from the slight flaws is nothing compared to the big boost in trust you get for admitting it. People bid more when they trust the seller.

6. Say how you got the item. Don’t be afraid to go off on a tangent and give all sorts of fun details of how you got hold of what you’re selling – it gives your auction character and, again, builds trust.

7. Accept odd payment methods. Sooner or later you’re going to get a buyer who wants to pay by sending cash in an envelope, or something equally unusual. Why not let them? Be flexible.